Privacy Policy

Effective: April 2, 2026  ·  Last updated: April 2, 2026

Kawai America Corporation operates kawai.com. We make pianos. We don't make a business out of your personal data. This policy explains what information we collect when you visit or purchase from our site, why we collect it, and what we do — and don't do — with it.

Who We Are

Kawai America Corporation is the US subsidiary of Kawai Musical Instruments Manufacturing Co., Ltd., headquartered in Hamamatsu, Japan. We are the manufacturer and direct seller of Kawai pianos through kawai.com.

When you purchase from kawai.com, you are buying directly from Kawai — not a third-party retailer or marketplace. Your data is handled by us, not passed through a dealer network.

What We Collect

Information you give us

  • Name, email, phone, addressWhen you make a purchase, fill out a contact form, or sign up for our newsletter
  • Payment informationProcessed securely by Stripe. We never store your full card number.
  • Order and communication historySo we can help you if you need support or have a warranty claim

Information we collect automatically

  • Device and browser informationType, operating system, browser version
  • Pages visited and time spentTo understand how customers navigate the site
  • Referral sourceHow you found us — Google search, social media, email, etc.
  • IP address and approximate locationFor fraud prevention and regional content

How We Use It

To fulfill your order

We share your name, address, and order details with our logistics and delivery partners solely to complete your delivery. They are not permitted to use your data for any other purpose.

To communicate with you

We'll send order confirmations, shipping updates, and warranty information. If you opt in, we'll send occasional product updates and offers. You can unsubscribe at any time — every email has an unsubscribe link.

To improve our site

Aggregated, anonymized analytics help us understand what's working and what isn't.

To prevent fraud

We use your order data to detect and prevent fraudulent transactions.

What We Don't Do

We do not sell your personal information to third parties. Ever.
We do not rent or share your contact information with advertisers.
We do not use your data to build advertising profiles for other platforms beyond standard retargeting pixels, which you can opt out of.

Third-Party Services

We use the following services that may process your data. Each operates under its own privacy policy — we configure them to minimize data collection where possible.

ServicePurpose
StripePayment processing
Google AnalyticsSite analytics
PostHogProduct analytics
ShopifyOrder management & CRM
Google MapsDealer locator
CalendlyConsultation scheduling

Data Retention

Order data

7 years

Accounting and legal compliance

Marketing preferences

Until you unsubscribe or request deletion

Analytics data

24 months

Deleted after

Support communications

3 years

Your Rights

Depending on where you live, you may have the right to:

  • Accessthe personal data we hold about you
  • Correctinaccurate information
  • Deleteyour data, subject to legal retention requirements
  • Opt outof marketing communications at any time
  • Opt outof the sale or sharing of personal information (we don't do this, but you have the right to request it)

California Residents (CCPA)

You have the right to know what personal information we've collected, request deletion, and opt out of any sale of personal information. To exercise these rights, email privacy@kawai.com.

EU / UK Residents (GDPR)

Our legal basis for processing your data is contractual necessity (to fulfill your order), legitimate interest (analytics and fraud prevention), and consent (marketing). You have the right to lodge a complaint with your local data protection authority.

To exercise any of your rights, email privacy@kawai.com. We'll respond within 30 days.

Security

SSL/TLS encryption on all pages
Payment data handled by PCI-DSS compliant Stripe — we never touch your card data directly
Administrative access to customer data requires multi-factor authentication
Regular security audits of our infrastructure

No system is 100% secure, but we take every reasonable precaution to protect your information.

Cookies

Required

Essential

Keeping you logged in, remembering your cart. These cannot be disabled.

Optional

Analytics

Understanding how you use the site — page views, time on page, referral source.

Optional

Marketing

Remarketing pixels from Google and Meta that allow us to show relevant ads.

You can manage cookie preferences via the cookie banner on your first visit, or by emailing privacy@kawai.com.

Policy Changes

If we make material changes to this policy, we'll notify you by email (if you have an account with us) and update the "Last Updated" date at the top of this page. Continued use of the site after a change constitutes acceptance of the updated policy.

Contact Us

For privacy questions, data requests, or to exercise your rights:

Email: privacy@kawai.com

Mail: Kawai America Corporation, Attn: Privacy, 2055 East University Drive, Rancho Dominguez, CA 90220

This policy applies to kawai.com only. For questions about our instruments, visit our piano catalog or contact us.